Agent Team 02 6152 8374 Book an appraisal

REIACT Awards for Excellence · 2026

Winner,
Marketing and Communications.

Agent Team won the 2026 Marketing and Communications Award at the Real Estate Institute of the ACT's Awards for Excellence, and was named a finalist for the Innovation Award in the same year.

This page sets out what we submitted, why it won, and what any of it actually means if you are the one selling a home in Canberra.

Announced at the REIACT Awards for Excellence, 2026

01

What we won

Two results in the same year, both awarded to the agency rather than to any one agent.

REIACT AwardsWinnerMarketing and CommunicationsFor the Seller Confidence Journey, a video and education program built in house for Canberra homeowners thinking about selling.
REIACT AwardsFinalistInnovation AwardFor the Agent Team Property Academy, our buyer and seller education system, submitted as knowledge before negotiation.

02

Why it won

Most real estate marketing sells the agent. Ours was built to answer the questions a seller has months before they are ready to pick up the phone.

People do not decide to sell in a single moment. They think about it quietly for a long time, and they hit the same questions in the same order. What is it worth. What should I fix first. Do I sell before I buy. What does it cost. What if I get it wrong.

Almost nobody gets to ask those questions without a sales conversation attached. So we built something that answers them anyway, in plain language, with no obligation to use us at the end of it. That was the submission.

01Start where the seller isThe real questions, in the real order.
  • Mapped from the appraisals and conversations we were already having
  • Written for people who have not decided to sell yet
  • No jargon, no pressure to book
02Answer them properlyOne question at a time, shot in house.
  • Short videos and written guides, made by our own team
  • Honest answers, including the ones that do not suit us
  • Specific to Canberra, not generic national advice
03Deliver it at their paceA sequence, not a sales funnel.
  • Worked through over weeks or months, whenever suits
  • No chasing, no cold calls off the back of it
  • Free, and free to stop at any point
04Let them come to usThe conversation starts at strategy.
  • By appraisal time they already understand the process
  • Better questions, better decisions, better outcomes
  • Fewer surprises once the campaign is running

03

Knowledge before negotiation

The Innovation finalist entry was the same principle, pointed at buyers as well as sellers.

Buyers who do not understand the process make slower, more nervous decisions. They skip building reports, misread contracts and hesitate when they should act. That costs the buyer, and it costs the seller on the other side of the deal.

So we built a free course for buyers too. It is the only education system of its kind run by a Canberra agency, and it is one of the quieter reasons our sellers get clean, confident offers rather than tentative ones.

Home Sellers Course Buyers Course

04

Awards are a proxy. Results are the point.

An award says the industry rates how we work. What matters to a homeowner is what happens once we are running their campaign.

967+Homes sold
82Sold in 12 months
1%Top of Canberra agents
2019ACT Property Marketer of the Year

See the sold stories

Thinking about selling

Start with the questions,
not the listing.

Book an appraisal and you get the same straight answers the award was given for. Free, no obligation, and no pressure to list.

Book an appraisal How we sell